About this Free Webinar
Social media is an invaluable tool for today’s business, whether you are just starting out or have been established for years. Not understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line as your potential customers can easily find your competitors. This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media to grow your online community, drive sales and reduce marketing costs.
What you will learn:
• How to choose the right social media platform(s) for your business
• How to set up and optimize social media profiles
• The basics of Instagram & Facebook shopping and how to utilize shoppable feeds
• Best practices for engagement on Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest
• Growing your social media community using both organic and paid strategies
• Planning and curating your social media content
• Tools for managing platforms and scheduling posts to save you time and energy
Join us to learn the ropes of building an engaging and profitable social media presence for your business.
Hosted by: BDC
About this Free Webinar
Digitizing your business is essential to its continuing success, but it can be hard to pinpoint which projects and investments deserve your attention.
Join Pierre Cléroux, BDC’s Chief Economist, and Peter Lawler, Executive Vice President of BDC Advisory services and an expert on digitization, who will reveal a step-by-step process that you can use to digitize your business and gain a competitive edge.
- The main digital technologies Canadian entrepreneurs use
- The benefits of digitizing on profitability
- BDC’s free online tool that evaluates your level of digital maturity and compares it with other firms in your industry
- A step-by-step plan to digitize your business
Why digital matters to your business
Our research shows that in the last 3 years, businesses with greater digital maturity were:
- 62% more likely to have enjoyed high sales growth
- 52% more likely to have enjoyed high profit growth
- 70% more likely to have exported
- 3X more likely to have innovated
Businesses with low digital maturity:
- have performed poorly over the last 3 years
- a quarter have seen sales plummet in the last few years
Who should watch
- Manufacturers who want to learn more about the benefits of digital and how they can use it in their business to boost profits and gain a competitive edge.
- Canadian businesses owners from all sectors who want to better understand the impact of digital and how to leverage it in their business.
Hosted by: BDC
About the webinar:
A year of COVID-19 has made technology investments more important than ever for entrepreneurs who want to be more competitive and profitable. Eager to cut costs, speed up processes and reduce errors, more and more businesses are putting their money into tech solutions.
But investing in technology is only half the battle. To reap the full benefits from your investments, you need efficient operations and a team who supports digitization.
In our free webinar, BDC experts show you how to implement tech solutions effectively by optimizing your processes and creating a digital company culture. BDC Chief Economist Pierre Cléroux will also give an economic update and talk about the importance of making the digital shift in your business.
You’ll discover how to:
- implement operational efficiency practices to prepare for digital investments
- prepare your team to make use of productivity enhancing technology to its full potential
- create a culture of continuous improvement
- boost your company’s productivity, revenue and capacity to innovate.
Who should watch:
Manufacturers, distributors and entrepreneurs in construction who want to use digital tools to boost efficiency and eliminate waste from their processes.
02:00 PM| Virtual event
Now more than ever, we need strong business models that support our evolving landscape of modern problems. The RBC EPIC Founders Program allows current students and recent graduates to explore their ideas through our specialized programming which includes: workshops with distinguished guest speakers, one-on-one mentorship and advisory services, and exclusive access to special events; a package valued at over $7,000.
This 12-week program will cover startup principles, marketing strategies and communication, business law and intellectual property knowledge, and entrepreneurial finance. This program requires participants to work full-time over 12-weeks and will provide up to $6,000 per person in stipends that can be used as seed funding for the business.
This webinar is intended to give you:
- A basic overview of the RBC EPIC Founders Program;
- Outline of 12-week curriculum and module breakdown;
- Review of program eligibility and requirements;
- Detailed information about the application process; and
- Opportunity for Q&A.
- Anyone interested in applying to the RBC EPIC Founders Program
- Eligibility and requirements for this program
Hosted by the Automotive Parts Manufacturers' Association (APMA)
The Automotive Parts Manufacturers’ Association (APMA) of Canada launched the first, original, full-build, zero-emission concept vehicle named Project Arrow. An all-Canadian effort, it will be designed, engineered and built through the joint efforts of our world-class automotive supply sector and post-secondary institutions. Answering Prime Minister Justin Trudeau’s call for a Zero-Emissions future by 2050, Project Arrow will bring together the best of the best of Canada’s electric-drive, alternative-fuel, connected and autonomous and light-weight technology companies.
As the North American market enters a new automotive era that is driven by “ACES” (Autonomous, Connected, Electric, Shared), Project Arrow is the Lighthouse Initiative that showcases the capability of Canada’s world-class automotive supply sector by bringing together Canada’s Tier 1 supply chain, auto-tech SMEs and academic institutions. Project Arrow builds on our auto sector’s successful, advanced manufacturing roots with a goal to establish a more value-added, technology-centred foundation that is ready to drive a new age of automotive.
Since Project Arrow’s launch in January 2020, Ford Canada, Stellantis and GM Canada have collectively announced over $4 Billion in investments to support EV manufacturing in Canada. Ford and Stellantis have announced that they will be bringing 6 light-duty passenger electric vehicle models to Canada and GM announced production for its Brightdrop Commercial EVs. A conservative estimate is that by 2025 Canada could start to see production of 200,000 EVs per year. Each EV will need a Battery.
In September 2020, Bloomberg NEF released the results of a global study that ranked Canada the #1 jurisdiction outside of Asia that has the capacity to deliver the complete value / supply chain of Batteries within its own borders. From cell development in BC, to battery tech and resource development in Ontario and Quebec, and world-leading research in Atlantic Canada. But at present, there is no manufacturing done to any significant scale and no National initiative that ties all this work together.
Will Canada be ready to meet the battery manufacturing challenge and scale as volumes grow?
Join the APMA and our ecosystem of thought leaders and experts as we showcase Canada’s ever-growing Battery Tech Innovation and Manufacturing leaders.
Coworking Spaces - Virtual Series 2021 Stumbling to Success: Increase your Revenue, Reach, and Resilience without Ruining your Life.
In this 4 -part series, Joel Hilchey will be debunking entrepreneurship. Joel is a change leadership speaker, university educator, and entrepreneur, but he's particularly interested in helping people who want to make a bigger difference (and possibly more money) while also having more fun.
**Register & Attend for All 4 & Receive 10% of off 3 Month Virtual Accelerator Membership! **
***At the end of each session, we'll be giving away one prize to an attendee, 30 Minute One on One Session x 2, a 3 Month Virtual Membership & an Open Desk for One Month***
Session #4:'I’m Exhausted?' Knowing Your Role (and Letting Go) in a Growing Team
Why show up? You'll learn:
- Three models to scale up your impact and income
- Three ways to identify your business personality
- Three Delegation Traps - and how to finally free your time
10:00 AM| Virtual event
Foodprenur Advantage Session #5
This session is for you if you have a food or beverage product that needs the perfect brand to suit the right market.
In this free 60-minute online seminar learn about:
- Why YOU are your brand as a new food or beverage business
- What to consider when creating a visual identity for your company
- What does marketing in 2021 look like?
Amanda DeVries of Eye Candy Design specializes in branding food and beverage companies. In this webinar, Amanda will share her expert insight, from how to create your brand, how to retain and grow your brand to what sort of colours and typography styles are right for your product. You will learn the difference between designing for store shelves vs. food markets vs. digital spaces. She will also cover tips for working with a graphic designer and determining exactly who your product is for. As Amanda advises, “if your product is for everyone, then you are selling to no one”. Know your target market.
You will leave with a better understanding of how to brand and market your product in the food and beverage industry!
Selling in today’s environment has to be different. Consumer habits, needs and wants are changing and how we approach our customers are changing with it.
In this program, business coach David Cohen will emphasize the E-Q-S-P approach. EQSP translates to: E for empathy, Q for questions, S for client solutions, & P for patience and passion, especially during uncertain times. Thinking long term and nurturing relationships with your clients is vital but it is equally important to have a healthy dose of patience to succeed at selling.
This course will also detail a consultative sales process and how to approach each step from customer attraction or lead generation to the sale. We will look at ways to enhance the core areas of the Sales Process. From how Step one, getting prepared to sell, then onto Step two, (Research) and how research can help you target, know and address your key niche markets. In Step 3, will move toward the prospecting process and then discuss how to structure Step 4 (A client needs analysis) or a sales discovery with a client.
Step 5 in this 7 Steps Sales approach will be about delivering and developing your sales presentation. We will also look at the doing the work, (Step 6) and last step in the sales process (Step 7 - The Follow up) and the importance of following up and nurturing the client relationship so that you continue to serve the client and get their business.
The take away is that each participant will have access to a more effective way to sell and work with a prospective client in a way that’s easy to manage and gets results.
The Global 2021 TMT Predictions report’s nine Predictions highlight how trends in technology, media and telecommunications are being driven and altered by the global pandemic’s economic and societal impacts. Increased demands due to COVID-19, lockdowns, and work from anywhere are intensifying already ascendant trends in 5G, video, virtual, and cloud technology, as well as affecting growing media segments such as sports.
Who should attend
Whether you are self employed or working for an organization, your work consistently interacts with technology, media and telecommunications. The technology environment is crucial to your business.
Event Hashtag: #DeloittePredicts
Deloitte, WindsorEssex Economic Development Corporation, City of Windsor, Chatham-Kent Economic Development & SOAR Innovation.
- 8:30am – Opening Remarks by Jason Reynar, CAO, City of Windsor
- 8:35am – Remarks and Keynote Introduction – Deloitte
- 8:40am - Presentation with Guest Speaker Duncan Stewart
- 9:30am - Q & A and Closing Remarks
Zoom link will be sent to participants 24 hours before the event begins.