During this enlightening webinar, Diane and Karen, owners of The Retail Duo, will demonstrate clever strategies in vendor booth design that will attract customers, activate the senses, and drive sales. The Retail Duo will take a deep dive into multiple merchandising best practices to spark your creativity. This session will leave you feeling inspired and ready to apply these practical design and merchandising tips and tricks to your own vendor booth and market environments!
This webinar is hosted for businesses located in West-Windsor and the Sandwich Towne BIA. Funding for the Sandwich Business Development Program has been provided by the Gordie Howe International Bridge Community Benefits Plan.
About The Retail Duo
Karen and Diane support retailers by positioning their businesses to grow. They are The Retail Duo, a concierge style retail consulting firm that specializes in merchandising, styling, branding, and online marketing to help big and small businesses better their brand voice and showcase their products and services. They have been invited to speak at various conferences throughout Canada and the USA. Post pandemic they have been partnering with Business Associations and Entrepreneur’s to support growth and to support with training resources.
Meet the Presenters
Diane Spiridoulias
Diane has over 2 decades of industry experience, encompassing multiple aspects of retail in North America. With a passion for retail, Diane has been the driving force of visual presentation, marketing strategies & creative direction for many retail brands. For the past 12 years Diane has shared her knowledge and experience gained in the industry with her students in the Visual Merchandising Arts program at the world -renowned Sheridan College. It was there that Diane met Karen Kritzer. They immediately hit it off and quickly realized that they loved working together. The Retail Duo - a retail consulting business was launched June 2021 – and they haven’t looked back since.
Karen Kritzer
With twenty-two years of retail experience working with top brands and independent retailers, Karen shares her passion for store design, merchandising, and styling with clients. After working for IKEA’s Communication & Interior Design team, she became an instructor within the Visual Merchandising Arts Program at Sheridan College. There she continues to support students with internships as a Field Placement Advisor. Post pandemic, Karen continues to support retailers in rebuilding, rebranding, and pivoting their business to continue to grow, and together with Diane Spiridoulias, she formed “The Retail Duo”. They take pride in re-shaping interior spaces and interjecting their visual merchandising knowledge.
